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الصفة
إعِمي; مثقف; إخباري
Informative advertising is advertising that is carried out in a factual manner. This form of advertising relies solely on the goods or services strengths and features, rather than trying to convince customers to buy a product using emotion. The use of emotion in advertising is classified as persuasive advertising. Information advertising is mainly used for two purposes; to augment market power, and to inform customers of goods and services, prices, and sales conditions.